Monday, May 19, 2014

David Archuleta - Working On New Music


                                                 
 

Pop music began in the 1950 but as early as the l920’s.  Pop music has been the most listened music of this generation.  However creating pop music isn’t easy and one first needs to choose a moment in one’s life that is easily relatable to many others, plus finding the right lyrics and notes become difficult to accomplish.

Songs publisher’s years ago were in charge of the music industry along with records labels.  Music publishers and records labels serve very different functions.  Publishers work with songwriters and song demos, the raw material of the music business.  They deal primarily with the acquisition and promotion of songs.  Record labels work with recording artists and their finished products and are responsible for their promotion and marketing of master recordings.

With inexpensive and professional sounding production equipment artists can get their music to listeners without a label.  Has pop culture forgotten David Archuleta? I think not, his songs have a wonderful purity of emotion comforting in their tenderness. But is David reinventing himself?

It raises the eyebrows of some fans; is Spanish/Latin music in his future? Let’s hope so as he has already announced a Spanish song that has been completed.  Could his next album be a combination of Spanish/English with some gospel or will pop still be his mainstream choice?

Will he focus on making his next album more personal, create music that communicates to other people and also fulfills him artistically.  He has matured as a person and artist and hopefully his songs will still be about feelings and issues he really cares about; those emotions and situations that are meaningful that he has experienced.

David has immense potential and talent with one of the best voices in the world a true touch of magic.  He is a consummate musician that takes his craft seriously.  He touches so many people on so many levels.

Having lots of collaboration with different artists such as Brogan Kelby, Stephanie Mabey and Dustin Christensen keeps an artist fresh and its good for artists to step out of their comfort zone.

His voice during many of the Chile performances seems to have had a great inflection and expressiveness. His is the voice that spoke to me from the beginning and speaks to me even more powerfully today.

It’s time for him to lay claim to his remarkable musical gift………………God certainly blessed our world when he gave us David Archuleta.

His music has been many fans best friend through good times and bad, and whenever a song of his comes on the troubles of everyday life never seems that bad.  His music is poetry that speaks on an individual basis.

David has enjoyed a pretty phenomenal success so far and his career is an object lesson in breaking through in the competitive music business.  His songwriting is one thing, but I believe David is clearly combining this with a keen business sense and a highly focused approach to recording.  He may fully be involved in the management of his finances and marketing his own career.

David may choose to wear a number of different hats.  David did say he’s back but different!